The fitness industry has convinced you that looking fit and being fit are the same thing.
The Instagram fitness model with perfect abs who can't run a mile without stopping.
The bodybuilder with massive arms who throws out his back moving a couch.
The marathon runner who gets overpowered by someone half their size.
This is what happens when you optimise for one metric while ignoring the others.
Most fitness programs are specialists masquerading as complete systems.
Powerlifters build strength but sacrifice mobility.
Runners develop endurance but lack power.
Bodybuilders create impressive physiques that can't perform under stress.
But you want it all, you want to be a physical renaissance man.
The Business Case for Physical KPIs
Every serious businessman tracks revenue, profit margins, and growth metrics religiously. Yet the same executives have no idea what their VO2 max is.
You wouldn't run a business without clear KPIs, quarterly targets, and performance dashboards. But somehow, you're managing the most important asset you own, your body, with zero objective metrics.
You "feel good" or "think you're in shape" based on subjective feelings rather than measurable data.
This is business malpractice applied to your health.
Your body is your most critical business asset. Like any asset, it requires measurement, optimisation, and performance tracking using objective KPIs.
Companies that track performance indicators consistently outperform those that operate on intuition. Your health deserves the same analytical rigor you apply to your business.
The Lethal Standard KPIs
The Lethal Standards are the convergence of proven performance standards extracted from the most demanding physical environments on earth.
We've compiled key performance indicators from:
Powerlifting: Maximum strength expressions and load capacity that translate to real-world capability
Athletics: Speed, power, and movement efficiency metrics that separate professionals from amateurs
Special Operations: Functional strength under stress and operational readiness standards used by Navy SEALs and Delta Force
Sports Science: Cardiovascular capacity and metabolic health markers that predict performance & health longevity
These organisations cannot afford to get physical assessment wrong. Lives, careers, and millions of dollars depend on accurately measuring human performance under pressure.
The Four Lethal Domains
The Lethal Standards measure complete physical capability across four critical domains:
Domain 1: Raw Strength
1.5x bodyweight bench press
2x bodyweight squat
2.5x bodyweight deadlift
15+ Pull Ups
50+ Push Ups
Domain 2: Physique Development
Bodyfat % (Dexa verified): 12-15%
Domain 3: Elite Gas Tank
VO2 max of 55-60+
Resting heart rate of 40-50 BPM
1.5 mile run
500 meter / yard swim
Domain 3: Explosive Power (Athletic Performance)
40 yard sprint time
Double leg broad jump distance
Domain 4: Combat Readiness (Operational Capability)
Striking proficiency assessment
Grappling competency standards
Firearms training proficiency with both pistol & rifle
Physical confrontation remains a reality in an uncertain world. These standards ensure you can protect yourself and others when verbal de-escalation fails.
DOWNLOAD THE LETHAL STANDARDS
The complete Lethal Standards include specific benchmarks, target ranges, and assessment protocols across all four domains.
Each metric has been calibrated against elite performer data to ensure you're measuring against actual excellence, not participation trophy standards.
Access the Interactive Lethal Standards Assessment Dashboard - plug in your current metrics and discover exactly where you stand compared to elite performers across all domains.
Click the button below to download your copy: